Since 2009 millions of people have quit their jobs and started to make a living out of Youtube.
YouTube has more than 1.9 billion users.
YouTube is the most viewed website in the world after Google.
There are 300 hours of content that is being uploaded every minute.
Youtube is certainly the most important platform to build a personal brand. It could even replace a television.
Every single thing that happened on TV can happen on youtube.
Whether you want to be Billy Mays, Dr. Drew or Rachael Ray or Oprah or Tavis Smiley or Chris Hardwick , you have the greatest opportunity.
You can start cooking, mentoring, interviewing people or anything that you want to do.
However Youtube isn’t easy as it was in 2011. Because the number of visitors were more and creators were very less.
But if you are smart, funny, talented and you are able to think out of the box then you will definitely win.
We are on this earth for a short time only and it’s worth taking steps to make those hours rewarding, productive and enjoyable than spending on boring typical 9-5 jobs.
Why is Youtube or video content the future?
CEO of Facebook Mark Zuckerberg said that the future of Facebook and Instagram lies in the video.
Videos are one of the best marketing mediums which can be targeted to specific audiences and generate a good Return On Investment(ROI).
Our brains are hardwired to like visuals – images or videos.
Viewers are more likely to be impacted by a video – they tend to share it to their closed ones.
Our brain can retain only 10% information from written notes while it can regain 90% of information from a video.
Video is good for brand recall. It has better engagement than audio and texts. It provokes an emotion.
Currently, 87 percent of online marketers use video content in their marketing strategies.
Worldwide, 51.9 percent of marketers cite video as the content strategy that produces the best Return On Investment (ROI).
How much Money can You make from Youtube?
There are plenty of people who believe that earning money online is hard.
But there are numerous stories who have made their fortune online through youtube.
Google keeps only 32% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
On average you can receive $3 – $5 per 1000 video views.
The above image from influencer marketing hub gives an overview of the same.
Let’s look at the following five case studies.
A vegan wanted to participate in 2009 Ultraman world championships. So he bought one flip camera and started making videos of training and uploaded it on YouTube.
He used to engage with his audience delivering value and help all the year.
In 2010 he completed EPIC5 Challenge- five Ironman triathlons on five Hawaiian Islands in seven days.
He prepared a 9 dollar e-book on vegan recipes before giving his interview on CNN. The interview went so viral, the blog became so popular that people bought his book which paid his family mortgage for two years.
He was then offered 150,000 dollar for his next book called “Finding Ultra”.
Now he has his own Rich Roll Podcast.
2. What’s Inside
Daniel Markham’s made a career from pharmaceutical sales to a world travelling father son duo through youtube.
His son Lincoln went to him for his second grade project and they decided to cut open a baseball but Daniel shot the video and uploaded it on Youtube.
People liked the video and offered suggestions to cut open other kinds of balls.
In 2015, they got their first deal to cut open a Rubik’s cube for 250 dollars, then a 1000 dollars deal to cut open a mattress.
In July 2016 he quit his sales rep job and became a full time youtuber when many brands started going to him to cut open things.
Did you know that India’s biggest online learning platform was once started as a youtube channel?
Gaurav Munjal started the youtube channel back in 2010 providing free education.
For five years they provided free education until 2015 where they thought of monetizing and launched it as an online education company.
They introduced live classes which were available only to paid members.
Then they launched an ad free version for premium subscribers.
And today they are billion dollar company sponsoring India’s biggest sport event “Indian Premier League”(IPL)
They would have been less successful if they had not established their presence on youtube.
Not just that, they have even bought other teaching youtube channels for millions of dollars.
4. Carry Minati
Ajey Nagar is a 21 year old who is making a living through youtube.
Yes. You heard it right. He is also the highest subscribed youtuber of India.
He began his career when he was 10 years old creating diss songs, satirical parodies and comedy, apart from live gaming.
He has received 2 Silver Play Buttons (CarryMinati and CarryisLive), 2 Golden Play Buttons (CarryMinati and CarryisLive), And 1 Diamond Play Button for CarryMinati.
5. Ryan’s World, formerly Ryan Toys Review
This little kid has an estimated net worth of around $120 million earned from his different YouTube channels and other ventures created by the fame he has.
Yes Ryan started toy unboxing YouTube channel with the help of his parents.
His content is mainly him playing with toys and reviewing toys for kids.
He also does fun and easy science experiments for kids.
5 Advantages of becoming a youtuber
It lets you follow your passion
Youtube is one free platform to follow your passion, show them to your audience and get review.
Your passion could be in cooking or dancing or travelling, you can show that here. You could get many things sponsored from companies.
2. No degrees needed and no minimum age
There’s an age limit to earn however there’s no age limit to start. You can start at any age and you don’t need to have any qualifications.
All you need is a few skills on recording and editing.
3. Another source of revenue
You can treat this as a business or as a platform to promote your products/service. This way you can have another source of revenue coming to you.
4. Be your own boss
You are your own boss here. You don’t need to have pressure of completion in the stipulated timeline.
You can work how you feel like however you must remain persistent and determinant.
5. You get to express your creativity
This is a good platform for all the artists out there to stand out and get recognized.
Recently Yashraj Mukhate’s “Rasode mein kon tha” video received so much appreciation from the public that he started receiving offers for product promotions and film signings.
Why don’t you start?
I don’t like editing
You should have skills to make videos or hire somebody who has the same skills.
Learn about camera and speaker and film making. You can follow every frame a painting to learn more about editing.
You need to love editing and enjoy the process. It requires a lot of patience and dedication.
If you don’t like editing, then you have to outsource it.
2. I don’t have equipments
Sound is more important than video. You can start with Mic which costs between 7,000 to 8,000 INR.
You can start recording your videos through the phone. Ashish Chanchlani and BB KI Vines started with phones. Now they are the highest paid youtubers of India.
Later on you can invest in buying a camera of 40,000 INR – Sony or Canon which are really good.
Once you are doing really well you can move on to lapel mic of 40,000-50,000 INR.
Shoot in broad daylight so that you don’t need lights.
Fill your room with a lot of things so that you can take care of the echo.
The idea here is to start with what you have while you continuously try to upgrade your equipment.
3. I don’t have content
Follow 5-10 youtube channels of your niche and passion.
Take inspiration from them but don’t copy or plagiarize.
Make videos less than 10 minutes. Objective here is to make short videos which cover a lot of information.
Try to be as active as possible in the comments section upto you get 1k subscribers.
You can get content ideas through the comment section.
You don’t need to be accomplished to do the same. You learn as you go.
You have the option to run polls as well.
Don’t wait till you become an expert. Start to become one.
Roughly 3-4 hours is spent on writing scripts for a 10 minutes video.
4. I am not camera worthy
The reason why most people don’t take this up is because they think they are not camera worthy.
But what you need to understand is that vlogging or documenting doesn’t demand you to be glamorous or beautiful.
Vlogging is different from creating. It is to document your process which means anyone can do it.
You have to be happy and enjoy the process of reaching out where you wish to see yourself in time.
If you are still anxious to show your face, you can do a voiceover with animation.
5. I am passionate in more than one field
If you have interests in more than one field, you can create videos on them and see which one is the audience liking more.
If you look at BeerBiceps (Ranveer Allahbadia), he started with fitness, then moved to fashion, communication, entrepreneurship and spirituality.
He calls this as reinvention where he struggles not to bore his audience,
If you have done 100 videos on fitness, then you can move into Yoga or Ayurveda.
Try to be new and unique every possible way you can.
11 ways to earn money from youtube
To apply for Adsense you need to have a minimum of 1k subscribers and 4,000 watch hours.
Then you can apply for the Youtube Partner Program.
The ads that youtube run will be based on the advertiser’s target audience. And what you earn will depend on those ads.
For example CPM(Cost per Thousand) will be more for tech related videos than comedy videos.
The CPM of the US is more than India because US advertisers pay more compared to India.
For you to earn anything from a CPC (Cost Per Click) ad, you need a viewer to click on the ad.
But, only a small percentage of your viewers will click on the ads surrounding your videos.
Or a viewer must watch them for at least 30 seconds (or half the ad for a very short video).
You will only get paid once your AdSense account reaches $100.
A note for beginners is that you need to have a lot of views in order to earn through Youtube Adsense.
And if you focus too much on numbers , you will be distracted to do things that will build a successful channel.
2. Brand Deals
Brands wont come knocking your doors. You need to find them and negotiate a deal.
Make a list of brands that already partner with other channels in your niche and approach them.
In this you can earn more than what you can earn through Adsense.
Based on the quality of your content you get 10-20 lakhs INR for promotions on your channel which can receive 1-2 Million views.
3. Sponsored videos
This is one of the easiest ways to partner with a brand.
You simply create a normal video for your channel and add somewhere in the beginning or end that “This video is sponsored by x”
And give a brief description about that company/product/service.
With half a million views, you can receive upto 1000 dollars.
4. Growth on other social media platforms
Getting growth on other social media channels is equally important and beneficial for you to earn a lot of money.
You can get free merchandise from companies by promoting their products,
Or you can sell your own products and services.
It’s very important for you to start diversifying and growing on other social media channels as well.
Free merchandise from brands and free travels
5. Offline products
If you have uour own product then this can be the best launchpad available.
It’s free and the viewers on youtube are more than the Television.
This is a free mode of advertisement for your product and you can equally succeed in promoting your product.
6. Affiliate Marketing
You promote a product and you get commission for every sale that happens through your link.
Or the company gives a unique coupon code which you can give your example. Example “BD2020”
Watch your analytics through youtube studio and target particular demographics.
You don’t have to have to partner with a brand to do affiliate marketing.
Add a small link in your video description.
Your promotion should bring you more credibility and authenticity. Otherwise the audience won’t come back to you.
7. Paid reviews
Here you try to deter the product in action. You unbox the product and show its features.
Technical Guruji does this kind of videos where he makes videos of unboxing of new mobile phone launches.
And he is one of the top earning youtubers in India.
8. Selling Courses
If you have your own course you can use this as a platform to promote it,
You can upload a few promo or teaser or 10% of the content of the video course here.
If people like it, they will buy your course,
This will be a sales funnel and a platform for you to convince your audience to buy the course.
Unacademy started as a youtube channel is a billion dollar company now.
9. Selling merchandise
Here is an opportunity to sell your products like T-shirts, mugs etc.
This is a popular monetization method where you are the boss and money gets credited to your bank account.
But the disadvantage is that you have to fully develop your product.
And you need to have more than 10,000 subscribers to avail this feature.
Only loyal fans of yours will buy your product. So you need thousands and thousands of subscribers.
Make it easy for them to buy. Have a custom link like yoursite.com/merch which you can say verbally.
Companies promoting their brands through youtube and social media. They think that youtubers can get their product in front of the right people.
10. Crowdfunding – Patreon
Patreon is a crowdfunding platform designed to serve “artists and creatives”.
You can make a profile and include the link in your video description.
Patreon lets you offer rewards to your audience in exchange for the contributions they make.
You can provide them early access to your videos, bonus content, behind the scenes or merchandise like T-shirts.
11. Youtube Sponsor button
Youtube has now launched its own sponsor button by which your audience can directly contribute to you with a single click.
This is for those with more than 30,000 subscribers.
The advantage of this over Patreon is that you can create an inside community with your contributors.
You can have live sessions and interact with them.
These people will have a custom badge when they comment on your videos.
Whether it be Patreon or sponsor button, mention it in your videos,
- Does youtube pay money if viewers skip ads ?
No. Youtube doesn’t pay for skip ads. They pay if your viewer clicks on the ad or if they watch the ad for half a minute or half the video whichever applies.
2. Do youtubers get paid for likes or views?
No. You get paid only for the ads clicked by your audience or when they watch as mentioned above. There are chances of you making zero dollars with million likes and views.
3. Can youtube be a career?
Ofcourse. If you dedicate time and energy it can be made as a career. However in order to be safe, try to make similar content on other social media channels as well.
You will be more successful or you’re eager to share and create something because you believe that the world will enjoy it rather than because you have calculated that this will make you more money.
Try to be unique, try to be different. Find a reason for people to follow you.
Focus on your content. As you go on you can improve your skills in writing scripts, editing videos and speaking.
And lastly be consistent. Upload videos regularly.
Also keep your goals realistic. Successful youtubers have become millionaires after years of hard work.
Work hard and the results will pay off.
The Internet is the new CNN, ABC and of our day. Your audience are waiting for you.
Be optimistic and execute.
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